Dow down and all new articles suggest an apocalypse

MER lynch posts a bad result. DOW down 130. YEsterday it was up 150
All new articles project a doom.

When the market is up, everyone is happy and there are no such gloom
and doom articles.

http://biz.yahoo.com/ts/071024/10386237.html?.v=1

Dow true value is pegged at 6570


Putting a Value on the Dow
Book Value
($)
Dividends
($)
Investment Value
($)
Price
($)
Premium/Disccount
AIG
42.50
0.75
50.00
63.27
26.5%
Alcoa
19.20
0.68
26.00
37.44
44.0%
Altria
7.50
2.75
35.00
70.50
101.4%
American Express
9.00
0.60
15.00
57.11
280.7%
AT&T
18.00
1.40
32.00
41.37
29.3%
Boeing
6.75
1.45
21.25
93.90
341.9%
Caterpillar
13.00
1.30
26.00
73.57
183.0%
Citigroup
26.00
2.16
47.60
42.36
-11.0%
Coca-Cola
8.60
1.34
22.00
58.76
167.1%
Disney
16.00
0.35
19.50
33.81
73.4%
Du Pont
11.20
1.48
26.00
47.16
81.4%
ExxonMobil
21.50
1.40
35.50
92.14
159.5%
General Electric
11.50
1.10
22.50
40.04
78.0%
General Motors
-7.75
1.00
2.25
37.60
1571.1%
Hewlett-Packard
15.00
0.32
18.20
51.40
182.4%
Home Depot
13.75
0.90
22.75
30.76
35.2%
Honeywell
11.00
1.00
21.00
58.42
178.2%
IBM
15.00
1.35
28.50
112.28
294.0%
Intel
6.50
0.45
11.00
26.30
139.1%
Johnson & Johnson
16.00
1.60
32.00
64.23
100.7%
JPMorgan
36.50
1.50
51.50
45.02
-12.6%
McDonald's
13.00
1.20
25.00
56.42
125.7%
Merck
9.30
1.52
24.50
53.11
116.8%
Microsoft
4.60
0.40
8.60
30.17
250.8%
Pfizer
10.25
1.25
22.75
24.07
5.8%
Proctor & Gamble
21.50
1.35
35.00
70.80
102.3%
3M
14.00
2.00
34.00
86.62
154.8%
United Technologies
19.90
1.36
33.50
76.00
126.9%
Verizon
16.80
1.62
33.00
44.27
34.2%
Wal-Mart
16.20
0.88
25.00
44.98
79.9%
Proration factor
0.484950838
Dow
13552.02
Dow at Investment Value
6572.06
Source: Value Line estimates, author's calculations
Closing prices as of Friday, Oct. 19.